niche is a defined segment of a wider market. Think of it like this: the overall market might be "clothing," but a specialty within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a focus allows you to

niche is a defined segment of a wider market. Think of it like this: the overall market might be "clothing," but a specialty within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a focus allows you to

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